Ambition without aspiration is aimless


David Amerland by David Amerland
Published in Inspiration

Ambition means nothing if you don't know what you aspire to. 

Turning ambition into aspiration is the first step towards a coherent action plan.

Aspirants who understand their motivation can precisely explain their aims.

Aims are guided by what we value. What we truly value stems from a sense of who we are and, who we want to become.


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