We believe we use data to make logical decisions. In truth we use data to justify the logic of the decisions we have already, emotionally, made.
This is not going to change. Neurobiologically we are motivated by emotion and the moment it disappears our motivation disappears with it.
Understand this. Don't fight emotion. Harness it. Question its source. Understand its impact.
Guide your emotion to get to the outcomes you want.
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